• Do search engine users have brand loyalty?

• Do people read advertisments for companies they currently do business with?

• Why do engineers go to suppliers websites?

• What are the key reasons buyers and specifiers visit suppliers' websites?

• How do most Internet users learn about a website?

• What influences Design Engineers when deciding whether or not to re-visit a website?

• How do the size, color, and frequency of advertisments affect buyer's opinions of a supplier?

• To what degree are business-to-business websites linked to others?

• For what business purposes are professionals using the World Wide Web?

• Do buyers recognize suppliers' advertisments ("banner", "buttons", "logos, etc) when browsing online trade magazines?

• When will a search engine user abandon a specific search?

• Do buyers often use a trade magazine’s website to access a supplier’s website?

• Do buyers and specifiers believe trade magazine websites add value beyond the printed publications?

• Do buyers look for electronic response mechanisms in trade magazine advertisements?

• When will buyers respond to a magazine advertisement via the supplier’s website?

• What percentage of the workday do design engineers spend searching for technical/engineering information?

• Why do buyers value trade magazine advertisements?

• Do business-to-business marketing professionals plan to increase their Internet marketing budgets in the coming year?

• Will marketers increase their ad spending in 2004?

• Will marketers spend more on advertising in trade publications in 2004?

• Which online Marketing application is expected to grow the most over the next 5 years?

• What is the predicted growth in online ad spending for 2005?

• What percentage of website visits come through search engines? Is it 45%, 65%, or 85%?

• Are inserts still effective in business-to-business marketing?

• What is the top marketing format that U.S. Online Advertisers use?

• What are the primary goals of U.S. B2B marketers in 2005?

• What were some of the top marketing challenges according to U.S. B2B marketing executives in February 2005?